Etsy Shop Feature - Petrafanella
Wednesday, November 18, 2009 at 11:17PM 
Hello again my friends! My apologies once again for all the waiting. Life is slowly winding down and I am feeling better.
I send big love to the sweet shop owner who has so patiently been awaiting this feature! She is fabulous and I plan to promote her like there is no tomorrow!
Welcome my friends to…..
Despite my lack of posting lately, Peta has been patiently awaiting her moment in the sun. So here we go!
First off let me say that this collar is by far my favorite piece in this shop! I think I am a bit biased since red is my favorite color, but nonetheless I am sold! From the moment I laid eyes on this I had to have it. Now on my Christmas list, I am in love!
Tell us a little about yourself!
My name is Peta and I work part time in the arts industry in Perth, Western Australia. I studied Fashion and Textiles and then launched my fashion label petrafanella which sold in stores around Perth for 2 years. I moved away for a few years but am now back in Perth, with a (full-time!) toddler in tow, and I am choosing to keep my label more independent, focussing mainly on my knitwear. I have just joined the committee of an amazing group of ladies called Made on the Left (http://www.madeontheleft.com/)which is a not-for-profit organisation representing independent designers and craftspersons in Western Australia. So, I keep myself busy!
What started you into crafting?
I have always been mad crazy into fashion and as a child I was always the arty one. When I did my studies in Fashion and Textile Design, we had to study knitting and I just took to it. I love the process of actually creating fabric, and I love that with craft I can hand craft and create every step of a garment, rather than mass produce things. I feel like a part of me and my story goes into everything I make.
How scrumptious is this candy pastel scarf? Yes I did say scrumptious! It almost looks good enough to eat! I am a big fan of chunky and warm scarves. This one looks like it would be heavenly to wear around your neck don’t you think?
What was the biggest challenge when opening your shop?
The biggest hurdle was myself - just actually deciding to go for it and to commit to it. Deciding to put myself out there, which is about belief in my own work. I guess I was just doubting that this could be a business for me. With the great response I have got since I started it, I feel really affirmed and ready to take off!
You should feel affirmed Peta! Your work is simply amazing and I am sure my readers can agree with me. Scrumptious for sure….
What would you say is your favorite piece in your shop?
My current favourite pieces in my shop are the collars - they are just so scrumptious and cute!I love making these and I think the pompoms just finish them off!
I am going to have to agree! They are so adorable and I want to just cuddle up in one for the whole winter. Mmmm….does anyone besides me feel like a cup of cocoa?
What can we expect to see from you in the future?
More, more, more!! I am keen to hear from interested stockists in the US and in Australia too (although it is Summer here at the moment.) I am going to start working more with my knitting machine which creates a much finer knit and I’m planning to create more garments to complement the scarves and accessories. And more colour!!
Thank you so very much Peta for sharing with us! Your work is truly an art and I am happy to have featured you on my blog! Keep up the amazing work and we will be right behind you every step of the way!
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And now…
It’s Giveaway Time!
Peta has sweetly offered up this amazing scarf set as a giveaway prize!
Valued at $20, this scarf set screams WEAR ME! Don’t you agree?
The Rules
+1 entry - Visit Petrafanella, choose a favorite and return with a link and some love!
+1 entry - Suggest something new that you would like to see in Peta’s shop. What would you be interested in buying from her?
+1 entry - Subscribe to the madness! Follow my RSS feed with Google Reader (or any other feed reader) or bookmark me and let me know.
+2 entries Enter the Darling Gifts giveaway as well! If I see your name there you get an extra giveaway!
+2 entries - Become a subscriber to the new monthly newsletter! To do so click the link on the far right column. You will only get newsletters once a month and I promise to make them interesting! :D
+3 entries - Buy anything from Peta during her giveaway and leave the transaction link here! Who doesn’t love to shop? And Christmas is coming up so quickly!
Giveaway ends November 30, 2009 and is open to entrants Worldwide. Enjoy!
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Reader Comments (61)
I want the giveaway!!!! I looove Petrafanella!! Enough love??? :)
Link to my current favourite http://www.etsy.com/view_transaction.php?transaction_id=21329350 which I recently bought.
I'd love to get a really, really long scarf from Petrafanella (like old school Dr Who style but obviously much MUCH nicer!).
Oh and I subscribed to the newsletter! Want the scarf much?? :)
Luvya Peta!
Paula
I want the giveaway too!!
I LOVE this currently listed scarf: http://www.etsy.com/view_listing.php?listing_id=34591164 .. I feel like it would go well with a lot of my clothes!
I would like to see baby booties in her shop because I like wool booties!
This vest is really neat!
http://www.etsy.com/view_listing.php?listing_id=31343750
I really like hats. It would be neat to see some hats in her shop.
Alayna
I absolutely love love love the 'Handknit collar with drawstring and pompoms' in luscious reds- it looks so warm and cozy!
http://www.etsy.com/view_listing.php?listing_id=33519341
hmm...what else to add to the shop? Maybe some thicker scarves- the skinny ones are really pretty, but I think thicker ones would be warmer for the upcoming winter...
I bookmarked your blog~ following!
and I entered that other giveaway...and I subscribed to your newsletter :)
I love this rope scarf:
http://www.etsy.com/view_listing.php?listing_id=31130261
And I would love to see some shawls (for both summer and winter wear) in Peta's store!
http://www.etsy.com/view_listing.php?listing_id=34591164 - love the colors and texture
I would love to see cuffs
I like the blue/gray rope scarf! http://www.etsy.com/view_listing.php?listing_id=33514410
I love this: Rope Scarf - Blue/Gray
I'd like to see Fingerless gloves.
subscriber to the new monthly newsletter! entry 1
subscriber to the new monthly newsletter! 2
OOPS! Here's the link to the Rope scarf: http://www.etsy.com/view_listing.php?listing_id=33514410
entry 1 Entered the Darling Gifts giveaway
Entered the Darling Gifts giveaway entry 2
I love the Handknit collar with drawstring - ocean blues (http://www.etsy.com/view_listing.php?listing_id=32520768).
i like to see some knitted clothing, maybe a sleeveless? And some circle/tube scarf would be great too.